PS3 Long Live Play New Ad

Kevin Butler, Sony PS3 Spokesman and Vice President of Almost Everything, has helped to kick off a new ad campaign for the PS3 called Long Live Play. The other morning, he tweeted the URL for the following video which has sparked a little talk along the interwebs about what the product might be. There's been speculation about a re-do of PS3's Home, a new PS3 store, and even some sort of Smash Bros-esque fighting game using characters specific to the PS3.



What is interesting to note in the video are the Twisted Metal ice cream truck parked outside of the building, the various forms of currency (paper, gold coins, and even a very Little Big Planet-esque glowing orb) in the collection plate, and then there's the weapons rack with iconic guns from the Resistance and Killzone franchises.