Visceral Games and Electronic Arts have come up with quite the awesome ad campaign for the upcoming Dead Space 2 (release date 1/25/2011) called "Your Mom Hates Dead Space 2." Make sure you check out some of the participant case studies on the right side Suggestions area for a kick (that is, if you follow the video to the YouTube site).
A little more with the "Making Of" video here:
I can't wait for this game. The first one was damned awesome and it's starting to sound like this one is even better. I just snagged the single player demo on PSN the other day and they certainly haven't forgotten that horror formula: cheap scare, cheap scare, quiet, cheap scare, quiet, BLARGH HEART STOPPING IN YOUR FACE AWESOMENESS! It sounds silly, but it works. And well. It all really comes down to atmosphere and story and the first game had both in spades.
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